Why Social Media Needs a New Currency: Relationships

In the ever-evolving world of social media, we’ve witnessed a significant shift. What was once a platform for connection and conversation has transformed into a space driven by likes, follows, shares, and views. These metrics—though important in their own right—have become the currency of our digital interactions. But here’s the thing: those currencies are no longer serving the real purpose of social media. It’s time for a change. It’s time for social media to adopt a new currency—relationships.

The Pitfalls of the Current Social Media Economy

As we’ve grown more dependent on platforms like Facebook, Instagram, TikTok, and Twitter, it’s clear that the value of engagement has shifted. Likes and shares have become the yardsticks by which success is measured. Brands chase the numbers, individuals chase the numbers, and creators fight for that elusive "viral" moment. But in the midst of this chase, we’ve forgotten something crucial: the power of genuine relationships.

Social media was never …