This Is What Your Black Friday Promo Could Look Like

Every year around this time, my feed fills up with the same thing:

“Support Black-owned.”
“Share this post.”
“Tell a friend to tell a friend.”

I love the intention.
But let’s be real…

A lot of Black-owned and culture-forward brands are heading into Black Friday with:

• One last-minute flyer

• A random reel or two

• No real promo plan

…and then we get mad at the algorithm when the numbers don’t move.

This year, I want to show you a different way.

Instead of just talking about “content,” I want you to see the kind of promo we can put in your hands.

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Example 1: Short Promo for a Service-Based Brand

This first video is built for a service business – clean, simple, straight to the point.

Notice a few things:

• It hooks you in the first couple of seconds

• It clearly says who it’s for and what problem it solves

• It’s vertical and ready for Reels, TikTok, Shorts, FB

• It feels like something you’d actually stop and watch while scrolling

Now imagine this same energy, language, and structure…
but built specifically around your offer for Black Friday or the holidays.

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Example 2: Creator / Brand Promo

This second video has more of a personal + brand story feel.

It works perfectly when you want to:

• Put a face to the brand

• Make an announcement or push a new offer

• Build trust while still moving people to act

Again, the focus is the same:

• Clear message

• Tight edit

• Social-first format

• Built for our people, with our voice

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So What Does the Kin360 Black Friday Package Actually Include?

If you run a Black-owned or culture-driven business and your content is not where you want it to be for Black Friday / Small Business Saturday / holiday season…

Here’s what I’m offering through Kin360 right now:

🧱 Kin360 “Start Smart” Black Friday Promo Package

You get:

• 2 short promo videos (20–30 seconds each)

• Captions you can literally copy-paste into IG/FB/TikTok

• A simple posting plan (what to post, when, and where)

• Light scripting / angle help so you’re not guessing what to say

• Turnaround in about 5–7 days once we have your info + assets

• Produced by under-25K Black creators who understand the culture and your audience

Flat rate: $649

This is for you if:

• You’re a Black-owned or culture-forward brand (restaurant, boutique, product, service, creative studio, etc.)

• You know you should be promoting more, but you’re already doing ten jobs

• You’d rather run the business and let someone else run the promos

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How It Works

1. You raise your hand

   • Reply to this email with “PROMO”

   • Or hit the link: addyourlandingpagelinkhereadd your landing page link hereaddyourlandingpagelinkhere

2. Quick intake

   • I’ll send you a short form about your business, your audience, and your Black Friday / holiday offer.

3. We lock in the angle

   • Quick call or email back-and-forth to decide what the 2 videos will focus on.

4. My team gets to work

   • Our creators and editors build the promos, write the captions, and map the posting plan.

5. You get your promo kit

   • 2 videos + captions + posting plan delivered in a shared folder, ready to upload.

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Why I’m Doing This

Kin360 sits inside the bigger vision for Kin Worldwide – a Black-owned media & tech ecosystem where:

• We don’t just appear in campaigns… we own the campaigns

• We don’t just trend on someone else’s platform… we build our own lanes

• We don’t just say “Buy Black”… we build the infrastructure that helps Black businesses actually grow

Content is part of that infrastructure.

So this Black Friday, I’m not just telling you to “show up.”
I’m offering to help you show up well.

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If you’re already fully covered for content this season, I salute you.

If you’re reading this like, “Yeah, I’ve been meaning to figure this out,” then this is for you.

👉🏾 Reply “PROMO” to welcomehomekin@gmail.com

Either way, keep building.
We’re going to Own It All – one brand, one story, one campaign at a time.